How to Market Training to Your Workforce
You probably wish you didn’t have to spend any of your training budget on marketing. Wouldn’t you rather focus your resources on developing top-quality learning? The reality is that if you don’t have marketing, you don’t get heard at all.
Kevin Costner thought that if you built it, they would come, but this is only true in the corn fields of Iowa. Building great training is usually only half the battle; the other half is getting your workforce to take advantage of it. Unfortunately, like most people, your workforce is so bombarded by marketing messages that unless those messages are carefully planned and executed, they won't even hear them. Marketing must be an essential part of any successful training programs.
[How to Market Training to Your Workforce]