Case Studies

Novartis

€250k saved annually

Problem

  • Users overwhelmed by notifications (up to 12 per campaign).

  • Notifications were unclear and poorly templated.

  • 11 screens to manage tasks.

  • No clear visibility of work status.

Solution

  • Ran 2 cross-functional design sprints (Basel & London).

  • Applied design thinking and rapid prototyping.

  • Validated solutions live with customers.

Outcome

  • 50% reduction in notifications (€250k annual saving).

  • 50% fewer clicks to find task status.

  • High-fidelity prototypes customer-validated.

  • Increased user satisfaction and adoption.

Axa

€3.4m net annual value 

= 9.5× return on fees

Problem

  • 3+ years of agile transformation without achieving the desired outcomes.

  • €1.8m per year spent on portfolio overhead.

  • Customer-facing projects were still slow to market.

Solution

  • Introduced Quarterly Strategic Planning.

  • Aligned leadership objectives to business objectives.

  • Reduced non-strategic work

Outcome

  • Shifted from team-level agility to organizational agility.

  • 20% faster speed to market.

  • €3.8m in annual savings / value created

  • 9.5× ROI on a €400k engagement

AstraZeneca

ROI €3.35m 

≈ 14x return on fees

Problem

  • High volume of sales and marketing activity with unclear impact

  • Planning was siloed across tools and meetings

  • Fixed planning cycles made it hard to adapt or experiment.

Solution

  • Created one shared commercial plan

  • Made all work visible in a single system

  • Shifting goals from outputs to outcome-based targets.

Outcome

  • Faster cross-functional decision-making

  • End-to-end delivery time reduced to 24 days

  • 100% of investment linked to strategic objectives

  • Employee satisfaction improved by 10%.

Gilead

Net saving: $400K 

1.14x return on fees

Problem

  • New technology was launched, but stakeholders expected more value, faster.

  • Delivery was slow – projects taking ~1 year to complete.

  • High team cost driving ~$3m per project

Solution

  • Introduced an empowered product team structure.

  • Implemented clearer demand management and agile ways of working.

  • Invested in product capability and added a Delivery Lead.

Outcome

  • Team flow increased by 25% (Delivery time reduced to 9 months.)

  • Cost of team reduced to $43.5k per week

  • Project cost reduced from $3.0m → $2.25m ($750k gross saving)

  • $400k net saving (after adding Delivery Lead)

GSK

 Innovation Bootcamp |   Japan Tokyo 2019

20% sales increase in 24 hours

Problem

  • Tech function disconnected from business.

  • Slow delivery and heavy silos.

  • Belief that innovation wasn’t possible in a large organization.

  • No direct customer engagement.

Solution

  • Introduced customer-centric design and rapid experimentation.

  • Validated journeys with sales reps and doctors.

  • Ran live eye-tracking experiment with real customers.

  • Implemented findings immediately into production.

Outcome

  • 5 experiments in 4 days (4 delivered real value).

  • Eye-tracking revealed structural issues on the website. Website changes live within 1 hour.

  • 20% sales increase the next day.

  • Shift from “this is impossible” to a culture of experimentation.

Novartis

Net saving: $8.05 million 

USD ≈ 40x return on fees

Problem

  • $14M spent, 150 people, nothing shipped in 2 years

  • High operational risk due to an expiring $3M license

Solution

  • Rebuilt with a focused 12-person product team and delivered a live, compliant system

Outcome

  • Product built & Live in 90 days

  • Avoided $3,000,000 in costs

  • Future cost reduced from $10M to $1.95M

  • Net saving: $8.05m

  • Strong testimonial from the Novartis CTO (5-star feedback)

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