Tools and thinking to accelerate you.

Resource Hub

Free frameworks, videos, and downloads from the Acend team — designed to help you think differently and move faster.

Free downloads

Frameworks we love

Ideas Canvas

Watch & think differently

Videos we love

Your products are not failing. Your lens is.

The CFM Framework: Better Products, Better Thinking, Better Teams

What Separates Great Product Teams from the Rest

How Scrum teams do twice as much in half the time

Agile Product Ownership in a Nutshell

The surprising truth about what motivates us

Understanding the jobs to be done

Introduction to Modern Product Discovery

Exact Instructions Challenge - Josh Darnit

Objectives and Key Results explained


Short videos

Ford - Unlearn

Formula 1 pit stops 1950 & today

The resource utilization trap

Google Ventures design sprint

Value Proposition Canvas Explained

How product-led is your organisation?

Product maturity index

Rate 10 statements to get an instant maturity score, dimension breakdown, and personalised recommendations.

How high-performing
is your team?

High performing teams diagnostic

Work through Acend's CFM model one level at a time. At each level you decide whether to keep going, building up a personalised roadmap as you go.

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