Ross is Head of Sales and Partnerships at Acend, helping leaders in complex organisations turn slow moving strategy into real progress.

He works with senior leaders across regulated and enterprise environments where good ideas often get stuck before they become something real.

His approach is direct, thoughtful, and human. He believes good commercial work starts with understanding what is actually getting in the way, speaking plainly, and creating conversations that feel relevant from the start.

Key Skills

  • Sales and Partnerships

  • Commercial Strategy

  • Enterprise Outreach

  • Discovery and Qualification

  • Relationship Building

  • Strategic Messaging

Professional Credentials

  • Dublin Business School

Previous experience

Ross has worked across both inbound and outbound sales, building a strong understanding of how to create demand, run commercial conversations, and help brands access growth funding.

Before Acend, he worked at Wayflyer, one of Ireland’s fastest growing unicorns, supporting funding conversations with consumer brands and working across both sides of the sales process.

He also founded and ran a food subscription company that distributed across Ireland and Northern Ireland, managing a team of six while growing and operating the business day to day.

Responsibilities 

  • Building strategic partnerships

  • Opening conversations with senior leaders

  • Supporting commercial growth

  • Shaping outreach and messaging

  • Representing Acend in the market